The products in this Wholefoods Market program must meet specific criteria that demand quality in four areas of responsibility: meets quality standards, provides more money to producers, ensures better wages and working conditions for workers, and Cares for the environment.

Whole Foods works with TransFair USA and the Rainforest Alliance to ensure the transparency and integrity of the program. One percent of proceeds from Whole Trade certified products will go to the Whole Planet Foundation to support micro-loan programs in developing countries. The company’s goal is to have at least half of its imported products from these countries fully certified within ten years.