"Vitality Leaf" was developed by the Russian NGO Non-profit partnership Ecological Union in 2001, is officially registered, open and clear for all potential participants.

Member of the Global Ecolabelling Network since 2007.

Certified member of the Global Ecolabelling Network’s Internationally Coordinated Ecolabelling System (GENICES) since 2011.

Criteria for certification are developed using lifecycle approach, according to ISO 14024 standard.

Main objectives are:

1. Encourage the demand for and supply of environmentally preferable products and services.

2. Contribute to reduction of environmental impact of producers.

3. Improve the quality of the environment and encourage the sustainable resource management.

25 standards for assessing environmental safety are being developed for building and construction materials, electronics, detergents, lighting, food products, offices, shops, hotels.