The On-Pack Recycling Label (OPRL) scheme (http://www.onpackrecyclinglabel.org.uk//) operates in the UK to provide a standard consumer recycling label, which is simple, consistent, evidence led and provides sufficient information to make it easy for consumers to recycle more packaging, more often.

Over 145 brands and retailers are using the labels on over 75,000 product lines; the cornerstone of the label - the Recycle Now swoosh - is recognised by over two thirds of British consumers. The label has been endorsed by the four UK Governments, is cited as best practice in DEFRA’s Green Claims Code and is recognised as the industry standard recycling label on the Government’s Direct.gov website.