Green America's Green Business Certification is a third-party certification program that certifies small to medium sized businesses and offers one of the oldest and most reputable assurance programs for businesses committed to social and environmental responsibility. Certified businesses are: environmentally responsible in the way they source and manufacture products and run their operations and facilities; socially equitable and committed to extraordinary practices that benefit the well-being of workers, customers, suppliers, and the greater community; and accountable for their work by continually improving and tracking their progress, and operating with radical transparency in every facet of their business.

To grow a new green economy, they believe we must do more than simply recognize the pioneers in the field. They believe a critical step is to help all entrepreneurs and business leaders deepen their work in sustainability. They award Certified and Gold Certified Seals to reward businesses as they make greater progress toward greener business practices.

The National Green Pages™ is a directory listing of certified businesses that have made firm commitments to sustainable, socially just principles, including the support of sweatshop-free labor, organic farms, fair trade, and cruelty-free products. Companies who join as members may display the Seal of Approval.