Referred to as "Good Green Buy" or "Good Environmental Choice" in English. This label focuses on fairly widely used products and services that have a major impact on the environment. The Nature Conservancy began with campaigns for unbleached paper, mercury-free batteries, and environmentally-adapted laundry detergent and has expanded to several other products and services.

Before a product or service is allowed to display the Good Environmental Choice ecolabel it must meet certain criteria.

It is not just consumer goods that affect the environment. Since factors such as travel and electricity consumption also have major environmental consequences, the Swedish Society for Nature Conservation has included services in its eco-labelling program. It has criteria for passenger transport, goods transport and electricity supplies.