The Gold Standard distinguishes the highest quality carbon offset projects in the voluntary and compliance environmental markets and is a key policy tool for the NGO community to influence the development of the rapidly growing global carbon markets. Gold Standard projects employ renewable energy and end-use energy efficiency technologies, they are rigorously screened for true environmental benefits, and they encourage local sustainable development.

To maintain the project's registration and to earn Gold Standard-certified credits, project proponents monitor emission reductions and sustainable development impacts.

Gold Standard requires validation and verification by UNFCCC-accredited Designated Operational Entities (DOEs). The Gold Standard is endorsed by over 49 non-governmental organizations worldwide.