Flybe, which is Europe’s largest regional airline, and which has invested over $2 billion in new, environmentally sensitive aircraft over the last two years, has become the first airline in the world to introduce an aircraft eco-labelling scheme. The scheme is in response to the Stern Report’s call for ‘labelling’ to help consumers and businesses make sound decisions. Under the scheme, which was subject to an assurance process by international consultancy firm Deloitte, Flybe passengers will be provided at the time of booking via the internet with a detailed but user-friendly breakdown of the fuel consumption, carbon emissions and noise patterns of the aircraft type to be used on their journey.