FairWild aims to provide a worldwide framework for implementing a sustainable, fair and value-added management and trading system for wild-collected natural ingredients and products thereof.

FairWild offers a Total Quality Management System to assure buyers that FairWild Certified products are sourced and produced in a socially and ecologically sound way.

FairWild encourages sustainable and fair business practices with a focus on influencing consumer choice; informs, advises and assists those involved in the wild plant trade; provides advice on the application of the FairWild Standard and supply chain certification; and provides advice on the application of standards for sustainable and fair management of trade in conservation, trade policy and other regulations.