Whole Trade™ Guarantee

The products in this Wholefoods Market program must meet specific criteria that demand quality in four areas of responsibility: meets quality standards, provides more money to producers, ensures better wages and working conditions for workers, and Cares for the environment.

Whole Foods works with TransFair USA and the Rainforest Alliance to ensure the transparency and integrity of the program. One percent of proceeds from Whole Trade certified products will go to the Whole Planet Foundation to support micro-loan programs in developing countries. The company’s goal is to have at least half of its imported products from these countries fully certified within ten years.

Learn more: Whole Trade™ Guarantee website

Conformity assessment | How is compliance with this ecolabel's standard ensured?

Conformity with Whole Trade™ Guarantee's standard is verified by it varies depending on the standard.

Certification / registration required

Applicants register for the ecolabel in order to use the label (but certification is not required)

Managing organization | Who manages this ecolabel?

Name

Whole Foods

Member of

Unknown

Type

For-profit

Also manages

None.

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Additional data available to subscribers:

Ecolabel details | What are the characteristics of the standard(s) related to this ecolabel?

Applicable life cycle and supply chain phases
Social and environmental attributes
Mutual recognition with other ecolabels
Standard details, including standard document, review frequency

Ecolabel development | How were the standards for this ecolabel developed?

Standard development and management process
Standard-setting norms followed for development of the ecolabel's standard
Type of standard-setting process, external stakeholders, and funding sources

Conformity Assessment | How is compliance with this ecolabel's standard ensured?

Requirements to achieve certification (i.e. chain of custody, site visits, metrics)
Audit / surveillance requirements
Duration of certification, time to achieve certification

Managing organization | Who manages this ecolabel?