NPA Natural Seal

All products with the NPA Natural Seal use at least 95 percent natural ingredients, excluding water. They also must meet strict processing requirements.

Certified products can display the NPA Natural Seal. More than 700 products and ingredients have been certified natural.

All NPA-certified products have been audited and verified to fit the Natural Seal by an independent third party. Among other requirements, NPA-certified products:

Use natural ingredients
Avoid ingredients with health risks
Don’t use animal testing
Include a majority of biodegradable or recycled material in the packaging

Products with the NPA Natural Seal must list all ingredients on the package label. NPA also requires 100 percent natural fragrances for personal care products.

Learn more: NPA Natural Seal website

Conformity assessment | How is compliance with this ecolabel's standard ensured?

Conformity with NPA Natural Seal's standard is verified by an independent organization (third party) following Transparency and full disclosure of ingredients per CSPA Voluntary Ingredient Communications Program utilizing INCI labeling standards for each ingredient, the substance must be listed as generally recognized as safe (GRAS) by Food and Drug Administration (FDA) when used in accordance with FDA's good manufacturing practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by FDA or EPA or has been reviewed using criteria in this Standard.

Certification / registration required

Applicants are certified against the ecolabels’s criteria before using the label