Fairtrade is an ethical trade system that puts people first. Fairtrade offers farmers and workers in developing countries a better deal, and the opportunity to improve their lives and invest in their future. Fairtrade gives consumers the opportunity to help reduce poverty and instigate change through everyday shopping.

When a product carries the FAIRTRADE Certification Mark, it means the producers and traders have met Fairtrade Standards. Fairtrade Standards include social, environmental and economic criteria, as well progress requirements and terms of trade. The Standards are designed to support the sustainable development of small-scale producers and agricultural workers in the poorest countries in the world.

Fairtrade International is an association of 25 organizations around the world, including national initiatives that promote and license the FAIRTRADE Mark and producer networks that represent producers at the highest level of decision-making in the international Fairtrade system.