The EcoMark Africa ecolabel is currently in development. It will consist of threshold criteria and indicators suitable for the African continent. The standard will be designed in such a way that existing standard systems may be benchmarked against it and accredited certifiers may use it to certify companies against it. In both cases operations that fulfil the requirements of the EMA standard may use the EMA eco-label.

With its certifiable standard, EMA will provide one continent-wide and cross-sectoral label to mark sustainably produced African products. EMA will encourage African producers to access the markets with sustainably produced goods and services. EMA will support in particular Small and Medium sized Enterprises (SMEs) to get certified and gain access to niche markets.