The Better Cotton Initiative (BCI) promotes a comprehensive set of production principles and criteria for growing cotton in a more sustainable manner: socially, environmentally and economically. A member-based organisation made up of players from the entire cotton supply chain, BCI had its first harvest of “Better Cotton” in 2010. BCI currently has a system in place to trace Better Cotton from the farm to the gin. The organisation’s goal is to catalyse the mass market production of cotton produced more sustainably, by creating demand on a global scale for a new mainstream commodity, Better Cotton. BCI is complementary to other initiatives like Certified Organic, Fairtrade cotton and Cotton made in Africa (CmiA).