Smart Approved WaterMark is Australia's water saving labelling program for products and services which are helping to reduce water use.

The Smart WaterMark label is licensed to be used on products which have been approved as water saving by an independent Technical Expert Panel. Criteria include:

• Water Saving: That the primary purpose of the product or service is directly related to reducing actual water use and/or using water more efficiently, where there is a direct correlation between the use of the product and water savings.

• Fit for Purpose: That the appropriate use of the product or service is consistent with supplied instructions and other documentation.

• Meets Regulations and Standards: That the product or service is of high quality and meets industry standards, and customer and community expectations, in relation to water use.

• Environmentally Sustainable: That the product or service, while satisfying the above three criteria, is environmentally sustainable, and despite claimed water savings will not adversely affect the environment in other areas.

Water saving claims need to be independently verified (i.e. independent testing, case studies, comparative reports etc.). Unsubstantiated marketing claims are not regarded as evidence of water saving.

A live list of approved products and services is available online and via iApp iSaveH2O to assist consumers in purchasing decisions.