Proctor and Gamble recently announced a commitment to sourcing only certified sustainable pulp for tissue-towel, baby care, and feminine hygiene brands by 2015.

It’s interesting to see how they handled the several and competing options for sustainable timber 3rd party certifications. They are recognizing five programs in all. They continue to give preference to FSC – the 2015 goal call for at least 40% of the pulp used in P&G’s tissue-towel products to be FSC-certified. They will also recognize PEFC, SFI, CERFLOR and CSA-SFM.

Looking further ahead, the 2020 goal for the company is that: By 2020, 100 percent of our paper packaging will contain either recycled or third-party certified virgin content (p 16 of their 2012 Sustainability Report [PDF])

The new goals were developed in dialogue with WWF’s Global Forest & Trade Network; and help to meet the Consumer Goods Forum‘s commitment to ensuring zero net deforestation by 2020.